The basis of the artwork is an over-painted museum shop merchandising of Vincent van Gogh's Sunflowers. It is a multilayered composition in which figure and ground seem to continually shift between the analog painting and its digital counterpart. The work involves a direct clash between what appears on the surface and an implicit meaning when the visual dimension is accompanied by a knowledge of the subject (a Sunflowers Greeting Card by the National Gallery’s Museum Shop). The borders between advertising and fine arts blur and image becomes a commercial brand name.
Peter Vahlefeld | Sunflowers Greeting Card | 120 x 120 cm | Cross Media on Canvas
https://www.youtube.com/watch?v=_5rqM2GMedc&feature=youtu.be
www.vahlefeld-sketchbook.com
Peter Vahlefeld Sunflowers Greeting Card (Detail)
https://www.youtube.com/watch?v=9kl2xca3a-Q&feature=youtu.be
www.vahlefeld-photography.com
Peter Vahlefeld Sunflowers Greeting Card (Detail)
https://www.youtube.com/watch?v=gGj14Wivfls&feature=youtu.be
www.four-collections-and-one-artist.com/art/peter-vahlefeld/